by Jorge Quiroz | Jan 18, 2023 | Articles, Community Building, Membership Development
Artificial Intelligence (AI) is transforming the way medical societies do business. The ability to leverage AI can help reduce costs, increase profits, and maximize customer engagement. AI’s potential to revolutionize healthcare is immense and can lead to improved...
by Jorge Quiroz | Sep 10, 2022 | Articles, Community Building, Event Engagement
Have you ever wondered how some marketing campaigns seem to take on a life of their own, while others fizzle out quickly? There’s a reason for that. Successful marketing campaigns have what’s known as a “snowball effect.” In other words, they...
by Jorge Quiroz | Nov 24, 2021 | Articles, Brand Positioning, Community Building
You’ve probably heard of incentivized peer-reviewing, but what is it? And how does this benefit businesses and marketers alike? We’re going to take a look at some of the benefits of using incentivized peer reviewing as well as how you can implement it into...