You’ve probably heard of incentivized peer-reviewing, but what is it? And how does this benefit businesses and marketers alike? We’re going to take a look at some of the benefits of using incentivized peer reviewing as well as how you can implement it into your marketing strategy.
- What incentivized peer reviewing is
- How it works
- The benefits of this new system
- Why we need to rethink medical product promotion and marketing strategies in the 21st century
- A list of organizations that have already adopted incentivized peer reviewing
What is Incentivized Peer Reviewing?
Incentivized peer-reviewing is a new marketing strategy that has been adopted by many organizations as a way to increase the quality of health care product reviews. In this system, those who submit reviews are rewarded with points that can be redeemed for cash or prizes. This approach has the potential to dramatically increase the number of unbiased customer testimonials available on medical product websites.
How does Incentivized Peer Reviewing work?
Incentivized peer reviewing is a very straightforward system that rewards consumers for submitting honest reviews. The more unbiased opinions you collect, the more appealing your company will be to potential customers. It’s also worth noting that this system encourages participants to provide feedback about products before making purchases.
Benefits of the Incentivized Peer Reviewing system?
While there are many arguments against incentivized peer-reviewing, it has been shown to increase the number of reviews submitted by consumers by as much as 50%. A higher-quality pool of customer testimonials on medical product websites will make them more trustworthy and competitive with other companies in their sector.
While there are many benefits to using incentivized peer review, one major benefit is that you’ll be able to understand the needs and wants of your customers on a more intimate level. Since those who participate in incentive-based reviews have already expressed their interest by taking part, they will feel inclined to answer any questions or respond with feedback that may help improve future products. This information will allow marketers and business owners alike to produce more effective products for consumers which ultimately results in higher quality work while saving time.
The benefits of incentivized peer-reviewing are many, but not limited to: understanding your customer’s needs and wants better; improving quality of work; saving time. These benefits will result in better quality work that consumers will enjoy for a longer period.
Additional benefits include:
- Clients are more likely to provide quality feedback.
- Feedback is unbiased and objective.
- Your clients will be more engaged.
- You’ll get feedback from your clients faster.
- Have a better understanding of what your customers think about you and your work.
- Get the feedback you need now, not later.
Why is it important to introduce this system in the 21th Century?
Incentivized peer-reviewing is a revolutionary new way to promote health care products. In this system, patients who submit reviews are rewarded with points that can be redeemed for cash or prizes. This approach has the potential to dramatically increase the number of unbiased customer testimonials available on medical product sites.
One of the most important benefits of this system is that it helps you understand your clients better. You’ll get feedback from them faster since they are incentivized to provide reviews. If you are at any point unsure about what differentiates your company or work, incentivized reviews will help provide the unbiased opinions necessary to make decisions.
List of organizations that adopted this system
A list of organizations that have already adopted incentivized peer reviewing:
A nonprofit, independent global network of health care researchers and clinicians whose goal is to produce trusted and timely synthesized evidence addressing the most important questions for health and care decision making.
There are now over 7,500 Cochrane Systematic Reviews which they publish in the Cochrane Library. They also play a key role in developing new methods in evidence synthesis.
WebMD has created an organization that fulfills the promise of health information on the Internet. They provide credible information, supportive communities, and in-depth reference material about health subjects that matter to health care professionals. They are a source for original and timely health information as well as material from well-known content providers.
The WebMD content staff blends award-winning expertise in journalism, content creation, community services, expert commentary, and medical review to give users a variety of ways to find what they are looking for.
A company that provides scientific consulting services to corporations, government agencies, non-profit foundations, and universities.
Science Exchange was founded in 2011 with the objective to democratize access to the world’s scientific expertise, with connectivity, transparency, and the research world began moving forward at a faster pace. Their mission is to make the impact of scientific discovery readily available to every organization on the planet. So far, these changes have helped tens of thousands of researchers from every scientific discipline imaginable.
Care Opinion, formerly Patient Opinion, is a non-profit organization founded by Dr. Paul Hodgkin in 2005 which offers patients an opportunity to offer feedback about their experience of health and social care.
Incentivized peer-reviewing is a revolutionary new way to promote health care products. In this system, patients who submit reviews are rewarded and companies obtain highly valuable unbiased feedback. This translates into higher quality work while saving time.
If you’re looking for more information on how to implement incentivized peer-reviewing in your organization, schedule a meeting with one of our representatives for free or leave us a comment below!